We all plan for the worst, but have you ever considered the importance of planning for the best? One of the best situations for a business is ending up with excess profits beyond what you were expecting. This leaves you with a choice: what to do with the surplus.

Before you decide to take that extra vacation, consider the ways that this money can be used to reinvest in your business. This leaves you with a new question: where should you reinvest the money?

Your first thought might be to put it towards advertising. This is a good idea, but consider the ongoing costs of sustaining an advertising campaign. If you don’t end up with equal profits next quarter, will you be able to maintain the level of advertising you began?

Bringing in new clients is sure to be next on your mind, but there is one thing you shouldn’t forget about: the clients you already have! Making sure your current clients are happy and loyal will not only ensure you maintain the relationships you have, but it will also demonstrate your good reputation to potential new clients.

One key way to reinvest in your business and your current clients is through consistent client gifts. Letting them know they are appreciated on a regular basis shows that you are personally invested in the relationship. This will build strong bonds that keep your business running at full speed. Every time you reinvest in your clients, you are doing your business a favor.

Thinking of long-term growth, rather than short-term benefits, is a key to success. Stay tuned to learn about the costs of up-selling current clients versus on-boarding new clients as you reinvest in your business!