In 2010, Linda Jew was subjected to a life changing experience. She lost a dear friend in an accident, whose young son passed away as well. As Linda reflected on their friendship, she realized that she had never taken the time to utter the words “you matter to me.” She became inspired to let people know their importance and decided to reserve a day for the kind phrase. She chose October 7th because of the New Moon in Libra, as it represents new beginnings. First, the celebration began here in the United States, as well as in France, the UAE, Bangladesh, Kenya, and the U.K. Now, other countries are telling others how much they matter too. To celebrate, make sure that the important people in your life know how much they mean to you. After all, those who matter most deserve to know. Send them sweet sentiments with our Siena Gift Box!