Who doesn’t love to receive a gift?  Even the awkward sweater from your Aunt Judy that is three sizes too small holds sentimental value.  You appreciate it…even if it’s a little bit hideous and would only fit a 10-year-old child…because she is your aunt.  You recognize the gift as an expression of her love. That’s the beauty of a family gift. In the corporate gifting world, a bit more attention to detail is required.  You can’t risk being perceived as the socially awkward, second cousin.  Clients are less forgiving than blood relatives.  You want your gift to be remembered, but for a good reason.  If your clients are posting photos on Facebook and sharing laughs in the break room over the Deluxe Toilet Bowl Brush Set you sent them as a thank you gift, you probably have not nailed the finer aspects of corporate gifting. The truth is, “THE” corporate gift could be something different for different clients.  These simple tips will help you select a gift that is appreciated and appropriate for a professional business relationship.
  1.  Tread lightly with the logo items.  Yes, you want your client to remember that the gift came from you.  But you don’t want your “gift” to be misinterpreted as cheap marketing gimmick.  The gift is about making the recipient happy and strengthening the business relationship.  Period.
  2. Carefully consider the recipient and select a gift accordingly.  If you know they love ballet, don’t buy them tickets to the Dodgers game.  Spend an amount that is appropriate based on the nature of the business relationship.
  3. A quality gift that can be shared has the potential to impress not only your client, but her co-workers and family members as well.   It gives your client the opportunity to share the joy and spread the story about you and your thoughtful gift.
  4. Keep it professional.  No matter how friendly your relationship may be, certain types of gifts (gag gifts, dirty humor, lingerie, etc.) are never appropriate in the corporate arena.
Naturally, if you stick with Lucia & Co., we’ll help you keep it classy, creative & yummy.  We have suggestions the sweet tooth (S’Mores A la Carte), tea drinkers (Berry & Vanilla Truffle Tea), or coffee aficionados (Gourmet Coffee Gift Box).  Every Lucia & Co. product comes beautifully packaged and is sure to make a positive, lasting impression!