Keeping Clients: Why it pays to give   I have admiration for other small businesses out there who have worked their way from an idea to a thriving, successful endeavor. Yes, it’s an adventure with highs and lows, but it’s totally worth it.   On last week’s blog, we talked about one of the most common mistakes small businesses make --focusing marketing dollars on advertising to new customers rather than retaining happy customers. It’s sort of like spending more money on an acquaintance than you do your good friend…it doesn’t make the most sense then and statistics prove it doesn’t in business, either.   Keeping your current customers happy pays you back in the long run in more than one way. It’s not only much more expensive to acquire new customers rather than focus on existing customers…these existing customers – the ones who trust you, understand your brand, and love your product - end up spending more money on your products and services.   On average, an existing customer will spend up to 33% more  than a new customer! Focusing on creating stronger relationships with your current customer base is just smarter.   A gourmet gift is memorable, and it’s always appreciated. It’s something that makes them think you put some thought into the gift.   Our gourmet goodies make a big statement, yet it’s easy for you—our job is to help you shine!