Whether it’s for birthdays, holidays, or other important occasions, corporate gifting is an excellent way to show appreciation for both new and long-term clients. Not only does it display respect and gratitude, but it also fosters a positive business relationship.   Some of the most popular corporate gift items include cards, flowers, wine or liquor, company items, and food. Whatever it is you choose to give, there are certain essentials to keep in mind in order to maximize the benefits for both parties.  

1. Look for a Quality Gift.

  The gift you choose to give will present to the recipient a certain image of you and your company. Giving a cheap or low-quality gift can harm your client’s perception of you. For wine, order a high-quality bottle from a vineyard (we recommend Francis Ford Coppola Winery). If you give food, make sure it is gourmet!  

2. Consider Specific Needs and Wants.

  Is your client allergic to nuts? Does your client prefer tea over coffee? Take these into consideration when picking the perfect gift. You can make sure your gift addresses your client’s wants and needs by creating a custom gift box.  

3. Personalize it!

  Standard greeting cards can be generic. Be sure to include with your gift a personal message to demonstrate the thought that went into your gift. Check out our gift boxes at Lucia & Co. that come with a complimentary card where you can include a special message!  

4. Don’t Forget the Packaging.

  The presentation is part of the gift; you don’t want to put your carefully thought-out gift into sloppy packaging! A well-put-together gift box will reflect well on you and your company, and your client will appreciate your care and effort.