Does it seem like holidays always sneak up on you and leave you scrambling around for last-minute gift ideas? Having a busy schedule can make it hard to remember those important times during the year when you show your appreciation to those around you, especially if you don’t plan ahead!   Not having a plan for these gift-giving occasions can take its toll on both you and your relationship with your clients. Last-minute gifts are never as special as gifts planned out ahead of time, and your recipient may not feel appreciated because of that. You may also find yourself grabbing cheap or run-of-the-mill gifts because you haven’t had a chance to think through what you would like to get. Your recipient might feel slighted by a low quality gift, and generic gifts may demonstrate carelessness on your part. Plus, there’s the stress of last-minute shopping!   That’s not how you run your business, so it shouldn’t be how you treat your business relationships, either.   Creating a gift plan can help you to avoid all of these gifting mistakes. Think of a gift plan like a business plan: a statement of your gifting goals and how you will reach them.   The benefits of having such a plan make it a worthwhile part of running your business. By planning ahead for times during the year when you would like to give gifts to your clients, you:  

1. Decrease your own stress and time spent on last-minute shopping.
2. Have time to find personalized, high-quality gifts that show your clients how much you care.
3. Maintain good relationships with your clients through consistent gifting.

  Make your life easier and your relationships stronger by planning ahead! Stay tuned to learn how to create your own custom gift plan to maximize these benefits.