You may not think of October as a time for gift giving—some go-getters might even be starting to plan for the winter holidays already—but now is a great time to truly show your appreciation for others.

Here are some reasons why: The sincerity of your gift will shine through. During huge holidays like Christmas, gift-giving can seem like an obligation. Giving someone a gift in October will demonstrate both sincerity and thoughtfulness by showing that your recipient is not just another name on a gift list.

You can find amazing autumn-themed gifts for lovers of fall. Many people adore the fall season: the crispness of the air, the changing leaves, the opportunity for bonfires and hot apple cider. Show someone your consideration by giving a fall-themed gift that captures everything they love about the season.

Historically, Halloween involves giving gifts of food. Trick-or-treating began in the Middle Ages as something called “souling.” People would go door to door and receive food and soul cakes in return for prayers for the dead.

To follow this tradition, why not give someone the gift of food and desserts this October? There are plenty of wonderful gift ideas that are only available or timely during fall. Pumpkin treats, such as cookies or pastries, spiced tea, and caramel apples are some wonderful goodies that all fall-lovers will appreciate.

Whether your gift is Cheesecake Brownies or a fall-colored flower bouquet, take this opportunity to show someone how much you care, and they will appreciate your sincerity