There is a short and long answer to this question.  And there are a lot of factors to take into consideration when gifting to your clients and colleagues. Most of these deciding factors start with you, how you want to show up, who you are, and who you want to be to your clients. If you are really looking to build a relationship with your clients, most likely a couple of gifts a year will help you do this. For most businesses it’s a holiday gift and another gift. It could be a birthday gift or a random gift. We’re a fan of the birthday gift, and here’s why: because nothing is better than receiving something on their day that’s really just for them.