Here’s what’s no secret: people will often say they want to be different, they want to do something different, and that they are so different from the other guy. However, when it comes time to client gifting, frazzled businesses owners and support staff are seen often running to the stores to grab whatever gifts they can find so they can have something to give their clients. They got busy, they procrastinated, they underestimated the time…the reasons all this happens are endless and honestly the same, year over year. So if you’re not happy with what you’ve been doing, if you know you can and would like to do better, start with this: get them a gift that’s exciting to you. Really.  If it’s something you would really consider keeping for yourself,  they will feel your enthusiasm, thoughtfulness and genuine gratitude.