Change Up Your Gift Giving Strategy
31 Dec, 19
The countdown has begun! 2020 is on it’s way!
As we are considering our New Year’s resolutions I’m reminded of a question I get asked time and time again, “What’s a good gift to get my clients?” This year I want to challenge you to approach your gift-giving in a new way.
Instead of wondering what gift you should give, instead ask yourself, “How much do I want to reinvest back into this relationship?” This will be your starting point to determining the direction you want to go in terms of gift-giving.
Assess the current value, potential value, and lifetime value of the client. That will give you a price category that will enable you to make a great gift selection that truly represents their value to you and your business. Because at the end of the day, that’s what gifting is meant to convey: that the person is valued.
Happy New Year!