A Surprising Statistic on Retaining Customers   The more I learn about customer behaviors, the more interesting this all becomes. For the past few weeks, we’ve been looking at ways to keep customers happy and keep customers. As we talked about before, showing appreciation to your loyal customer base is the first thing that makes you memorable in their minds.   According to a recent Forbe’s article, having an amazing product or service is just the start. As business owners, we need to make an impression – continuously - to stay successful. The article warns against trusting in the service or product itself to bring your customers back. The article explains that this “passive” marketing is a huge mistake and that implementing a retention plan allows you to “to identify, track, and custom promote to those customers who are most likely to become loyal, long-term sources of revenue”.   This Forbes article further sites this memorable statistic…this is going to get you like it got me:   “80% of your future revenue will come from 20% of your current customers.”   With that in mind, doesn’t it seem incredibly important to let your current customers know how important they really are to you?   Here at Lucia & Co., we’re passionate about gifting. We know how to make someone feel special and we can help you pick out that perfect gift and schedule its arrival. We do all the work and you get to take the credit!  Just let us know when you need it and we’ll do the rest.