Connecting with Clients: Food gifting trends   In business, making connections is fundamental to growing. Last week the focus was making connections with people who are important to us. Sometimes we overlook some of the simpler ways to do that like, showing appreciation. If you didn’t get a chance to read last week’s blog post, click here.  

Showing appreciation is so important and we wanted to delve more into why that is so effective and necessary in business.

Successful entrepreneurs and corporate leaders know the secret:  put forth a little extra effort in showing appreciation solidifies the relationship. It isn’t always enough to just say “thanks” and include your clients on the newsletter list, you need to be in the forefront, reminding them that you are here to make their lives better in some way. In today’s competitive market, gift giving pays back dividends.

  There have been studies fairly recently coming out that food gifting is a rising trend with growing popularity in business. According to the publisher of Packaged Facts, specialty foods are the main component of food gifting. People are interested in giving and receiving indulgent, specialty foods because they are perceived as a luxury – they are simply items you don’t receive every day.  A statistic that came out of market research from Packaged Facts showed that of those asked 74% of people like being able to give specialty food purchased online and over half of those asked were interested in high quality foods as opposed to mass produced.   Our clients tell us everyday that they receive very positive feedback from the gift boxes they send to their clients.   We are passionate about creative, gourmet gifting here at Lucia & Co. and we want to help you with all of your gifting needs. Your time is short but we can quickly come up with a gifting plan that is easy and hassle free.   You’ll love the results! Get in touch with us today.